How does new data get into XTrends?
Each time XTrends is launched, it checks for new Arbitrends data. If you have downloaded a new trend, XTrends will import it and extrapolate it - automatically!

Do I need to have Maximi$er to run XTrends?
No, one of the things that makes XTrends so fast is that it does not interface with Maximi$er. All data, including Actual monthly data, is stored inside XTrends.

How do I update my extraps with Actual monthlies?
Every quarter we process your data through Maximi$er and provide you with the Actual monthlies from the book. XTrends overwrites your extraps with the Actual monthlies so that it always has the most up-to-date data to use for future extrapolations.

Why are my hand-generated extraps different from those created by XTrends?
XTrends is a better predictor of the actual month because XTrends extrapolates the AQH Persons and the Market Level Persons (or PUR, Persons Using Radio) to calculate a new share. Most extraps done by hand or with a spreadsheet are done by extrapolating the shares alone. For a detailed explanation, click here.

How far back does my XTrends data go?
Typically we provide approximately two years' worth of historical data with every XTrends install.